Pirelli Tire North America and Panoz Motor Sports Group today
announced a far-reaching, four-year sponsorship that will make
Pirelli the Official Tire of Road Atlanta, Sebring International
Raceway and the Panoz Racing School, as well as an Official Sponsor
of Mosport Raceway.
In addition, Pirelli will be the Official Tire of the Panoz GT and
Panoz GT Pro Series and the Audi Driving Experience.
The agreement is effective immediately and runs through the 2005
season. The Sebring sponsorship begins in 2003.

” Pirelli is recognized worldwide as a leader in
high-performance tires and our ‘Original Equipment on the World’s
Finest’ relationship with marques such as Audi, Ferrari, Porsche
and Saleen is a big reason why we’ve been so supportive of the
American Le Mans Series,” commented Guy Mannino, President and CEO
of Pirelli North America. ” We believe that Don Panoz and his
outstanding organization, our new neighbor since moving our North
American headquarters to Georgia recently, represent the perfect
partner for Pirelli to continue to enhance our leading position in
the sports and high-performance tire market.”
The Panoz Motor Sports Group, based in Braselton, is an entity
comprised of many of the motorsports holdings of Don Panoz. The
American Le Mans Series, Road Atlanta, Sebring International
Raceway, Mosport International Raceway and the Panoz Racing School
are part of PMSG.

” Pirelli is a perfect partner for the Panoz Motor Sports Group,”
said Scott Atherton, President & CEO of Panoz Motor Sports
Group. ” They will be tremendous marketing partners for our race
tracks and the Panoz Racing School.”
Road Atlanta is a 2.54-mile, 12-turn road course that is home to
the Audi presents Petit Le Mans and 12 other spectator events. The
facility is busy more than 340 days per year, including the Panoz
Racing School and Audi Driving Experience.
Sebring is home to the oldest sports car race in North America -
the legendary 12 Hours of Sebring that annually opens the ALMS
season. The 12 Hours of Sebring celebrated its 50th anniversary
earlier this year.

The Panoz Racing School, based at Road Atlanta with operations
at Sebring, Mosport and Texas Motor Speedway, is one of the top
road racing schools in the world. It is the only school that uses a
purpose-built racecar – the Panoz GT-RA. In addition to one-, two-
and three-day racing schools, the Panoz Racing School also conducts
corporate outings and fleet driver training. The Audi Driving
Experience is part of the Panoz Racing School, but uses Audi A4s on
street-legal Pirelli tires to teach car control skills.
Pirelli Tire North America specializes in the manufacture and
marketing of high-performance car, light truck and motorcycle tires
and is currently installing its highly advanced MIRS (Modular
Integrated Robotized System) technology in a new factory in Rome,
Ga. to better serve the American OEM and Replacement markets. For
more information, visit the Company’s web site at www.pirelli.com.