Pirelli’s Innovative Ride-and-Drive Program is a Hit with
Dealers

Rome, Georgia, Oct. 31, 2003 – Pirelli has launched a
new concept in dealer ride-and- drive events with the
Pirelli Driving Experience. The innovative
program, building upon Pirelli’s partnership with the Panoz Racing
School and the Audi Driving Experience, will energize and
educate up to 80 dealers per day.
The Pirelli Driving Experience emphasizes driving and training
with expert instruction provided by the Panoz professional
drivers. Dealers will first take to the autocross course where
they will be taught proper cornering techniques and then
experience the difference in handling between an original
equipment fitment and a Plus-2 upgrade. First an Audi A4 with
the 15-inch original equipment P6 Four Seasons will be evaluated.
This will be followed by a MIRS U.S.-produced 17-inch P Zero Nero
M+S to illustrate the extra grip and enhanced handling gained from
a classic Plus-2 tuner conversion on a second
A4.
According to Pirelli Tire North America President and CEO Guy
Mannino, If our dealers can experience first-hand the
benefits of the plus sizing, this makes them much more confident to
sell this concept when they return to their
dealerships.
Drivers will then move to a skills area where they
will be able to put some of their newly learned driving techniques
to the test in an emergency lane change maneuver and controlled
panic braking. To keep the adrenalin pumping, there
is a timed slalom event with prizes awarded for the fastest clean
runs, meaning if a driver hits a cone, additional seconds will be
added to his or her overall score. Audi A4s, Allroads, A8s, A6s and
TTs, equipped with P Zero Rosso, P6 Four Seasons and P Zero Nero
M+S Pirellis, will show off their impressive grip and handling
capabilities.

Oh, and just to keep the heart pounding and to test a
drivers powers of concentration, each event will have a
couple of special guests: Pirelli Girls. If youd like to see
a selection of some of the Pirelli Girls who have supported
Pirellis motorsports efforts this year, log on to www.pirellicompetizioni.com.
Pirellis research clearly shows that a driving program
involving hands-on learning from expert drivers like those from the
Panoz Racing School is a great way to educate dealers on the
benefits of high performance tires. And the positive feedback
that Pirelli has received from the first event at Road Atlanta
earlier this month proves that the company is on the right
track: We had the opportunity to experience
Pirelli products in a true performance atmosphere, commented
Kevin Snyder of American Tire Distributors. We are really
excited about our partnership with Pirelli and the opportunities
they provide us and our dealers in becoming an even greater
performance-oriented distributor. The feedback that we received
at the event has been positive and has generated a new enthusiasm
toward Pirelli products, company and its people. We
couldnt have said it better.
For information on when the Pirelli Driving Experience will be
visiting your area, log on to the Pirelli web site at
www.us.pirelli.com.

Pirelli is centered on three core businesses, Tires, Energy and
Telecom Cables and Systems, in which it is among the world leaders
and innovators, with companies across five continents. Pirelli Tire
North America specializes in the manufacture and marketing of
high-performance car, light truck and motorcycle tires and is
currently producing tires at its highly advanced MIRS technology
(Modular Integrated Robotized System) factory near Atlanta,
Georgia, to better serve the American OEM and Replacement
markets.

Recent Podiums Offer Encouragement to GTS and GT Ranks

Braselton, Georgia, Oct. 15, 2003 – Fresh from a triple
podium at the Grand Prix Americas on the streets of Miami, Pirelli
is looking to continue its recent trend of podium appearances at
this Saturdays American Le Mans Series (ALMS) finale Petit
Le Mans. Although Pirelli is focusing primarily on GTS and GT
customers during 2003, the baby prototype of Essex
Racing has been more than a pleasant surprise this season. The
reliable #18 entry prepared by Tony Dowe and managed by Mike Gue
has earned five podiums this year, including a third-place finish
at Miami, and is only three points behind the Intersport team for
second place in the 675 championship. Lead driver Jason Workman
will be joined by Scott Bradley (San Jose, Calif.) and Andrew Davis
(Lilburn, Georgia) at Road Atlanta this weekend.

Pirellis strong bond with Ferrari includes two World
Sports Car championships in 1995 and 1998, as well as winning the
inaugural Petit Le Mans overall and the 24 Hours of Le Mans in the
prototype class in the latter year.
With a deficit of only eight points going into the final round,
Ferrari 550 Maranellos have already demonstrated that they are
capable of dethroning the Corvettes in the GTS championship this
year and Gabriele Rafanellis Team Olive Garden is hungry to
help. Drivers Emanuele Naspetti (Italy) and Mimmo Schiattarella
(Monaco) have scored two podium finishes so far, including a third
place at Miami where three Ferraris kept a Corvette off the podium
for the first time in years. Team Olive Garden is already assured
of improving on last years fourth-place finish in the GTS
championship.
The two-car team of London-based PK Sport has shown promise
throughout the ALMS season, often running in the top three in
class, only to fall to the vagaries of racing. However, Scot Robin
Liddell and ex-F1 driver Alex Caffi (Monaco) earned a well-deserved
podium at Miami in the #60 Porsche 911 GT3 RS. At Petit, they will
be joined by David Warnock (UK) while veteran Vic Rice (San Rafael,
Calif.) will compete in the #61 Porsche with Jon Groom of New
Jersey.

Pirelli will also fit the #71 Carsport America Viper of team
owner Tom Weickardt (Whitefish Bay, Wisc.), experienced Frenchmen
Jean-Phillippe Belloc and Eric Cayrolle that finished fourth in GTS
at Sebring.
In addition to these seasoned teams in the ALMS, one of the most
interesting developments of the season has been the debut of Hyper
Sports Panoz Esperante GTLM.
Built ” just down the street” from Road Atlanta, the Panoz
Esperante GTLM with the 5.0-liter Elan power plant will be the only
American-bred car challenging the likes of the German and Italian
thoroughbreds in the ALMS GT class this season. The Hyper Sport
team that made its debut at Sebring has an interesting
background.
Team principals Rick Skelton (Atlanta) and Brad Nyberg (Houston)
are graduates of the Panoz GT and Pro Series where they were top
competitors for the past two years while Joe Foster, Chief Driving
Instructor of the Panoz Driving School, is the teams lead
driver.
SPEED Channel will broadcast seven hours of Petit Le Mans beginning
at 11 a.m. (EDT) on Saturday, Oct. 18. Race fans can listen to live
coverage of the race on the American Le Mans Series Radio Web at
www.americanlemans.com

Founded in 1972, the Pirelli Group is one of the worlds
leading manufacturers of tires for most cars and light trucks plus
cables for telecommunications, electronic data and power
transmission. Pirelli tires are fitted as original equipment to
more than 350 different vehicle models, from the worlds most
powerful supercars to modest gas-, diesel- and electricity-driven
city cars.
Pirelli Tire North America specializes in the manufacture and
marketing of high-performance car, light truck and motorcycle tires
and currently has three of its highly advanced MIRS (Modular
Integrated Robotized System) modules in operation in a new factory
in Rome, Georgia, to better serve the American OEM and Replacement
markets. For more information, visit the Company’s web site at:
www.us.pirelli.com.

Andretti Speed Lab Hosts Prelim Event Before Season Finale at
Petit Le Mans

Roswell, Georgia, Oct. 13, 2003 – Race fans from Atlanta
will challenge the best of the American Le Mans Series (ALMS) in a
charity go-karting event at Andretti Speed Lab in Roswell today
from 3 to 9 p.m. ALMS drivers will prep for Saturdays season
finale at Road Atlanta by setting the fastest lap times on the
Speed Labs indoor circuit. Fans will have the opportunity to
compete for tickets to Saturdays race by beating the racers
times. Drivers will be available to sign autographs and pose for
pictures with the fans. In addition, 790 The Zone will be
broadcasting live from Andretti Speed Lab with Mike Bells
motorsports show featuring live drivers interviews from 7 to
9 p.m.
With its North America headquarters based in nearby Rome, Pirelli
Tires is sponsoring the event for second straight year. The real
race gets underway this coming Saturday at 11:30 a.m. with the
sixth running of the Petit Le Mans endurance race, a 1,000-mile or
10-hour race, that will determine the overall Drivers and
Manufacturers championships. SPEED Channel will provide
seven hours of live coverage of the event beginning at 11 a.m.
(EDT).
Pirelli won the first Petit Le Mans in 1998 with former World
Sports Car Champion Wayne Taylor driving his Doyle Risi
Racings Ferrari 333 SP to victory. With podiums in all three
of the classes that it participated in at Miami, Pirelli is looking
forward to ending the ALMS season with a splash. Of champagne, that
is!

The race will be nationally televised on NBC Sports from 4-6 p.m.
(EDT) on Sunday, Sept. 7. Race fans can listen to live coverage of
the race on the American Le Mans Series Radio Web at www.americanlemans.com