More than 30 Percent of Wheels Wearing Italian Rubber

ROME, Georgia, November 10, 2004 SEMA, the
Specialty Equipment Market Association founded in 1963,
represents the $29 billion specialty automotive industry of
5,727 member companies. It is the authoritative source for
research, data, trends and market growth information for automakers
and the specialty auto products industry. The industry provides
appearance, performance, comfort, convenience and technology
products for passenger and recreational vehicles.
The SEMA Show’s reputation as a must-attend event for everyone
connected to the automotive aftermarket attracted more than 100,000
industry professionals to the Las Vegas Convention Center November
2-5. This years show covered over one million square feet
of space and included more than 1,900 exhibitor
displays.

The SEMA Show has become a truly global event. This year,
approximately 240 international exhibitors from 24 countries
showcased their products and attendees represented approximately
140 different countries. More than 250 companies made up this
years Performance Tires and Wheels Section located in the
South Hall of the Las Vegas Convention Center, and Pirelli had a
major presence among them.
Pirelli scored a major hit with the aftermarket wheel
specialists with both their P Zero ultra-high-performance
passenger tires and their Scorpion Zero SUV and light truck
radials; more than 35 percent of the wheel specialist fitted units
in the South Hall showing off their designs with Pirelli
tires.
Pirelli used the SEMA Show to announce the biggest and wildest
Scorpion Zero ever, the 315/40R26 Scorpion Zero
Asimmetrico. With an extra load rating of 120, this tire sets
itself apart as the strongest 26-inch truck tire on the market.
Suitable for the most extreme truck and SUV conversions, the
315/40R26 is one of four new sizes in Pirellis Scorpion Zero
Asimmetrico range arriving in January.

Also, the auto manufacturers present in the SEMA North
HallsFord, GM, Chrysler and Hondaall displayed
vehicles on Pirelli tires. Of the vehicles on display, 33
percent were fitted with Pirellis.
The highlight was undoubtedly Pirelli’s presence at Ford,
with every imaginable tire and wheel combination being shown off on
the new Mustang, which was recognized by SEMA as the most accessory
friendly new vehicle for aftermarket tuners. Pirelli and Ford
celebrated together with a concert and reception featuring the
Beach Boys.

Pirelli Tire North America specializes in the manufacture and
marketing of high- performance car, light truck and motorcycle
tires and currently has three of its highly advanced MIRS
(Modular Integrated Robotized System) modules in operation in a new
factory in Rome, Georgia, to better serve the American OEM and
Replacement markets. For more information visit the companys
web site at www.us.pirelli.com

Las Vegas, Nevada, Nov. 2, 2004 Pirelli Tire North
America and the Hip Hop Summit Action Network (HSAN) have teamed up
to produce 15-second public service announcements (PSAs) with
leading Hip Hop artists encouraging young people to register and
get out to vote. The PSAs feature Snoop Dogg along with Lloyd Banks
and Young Buck of GUnit telling young people that Power is
Nothing Without Control and that they should get out and
vote. They were shot earlier in the year during the Los Angeles and
Detroit Hip Hop summits, which Pirelli sponsored, and have been
aired on urban and music TV stations like BET, MTV and Spike TV.
They have also been available for download from the new Def Jam
Mobile website in collaboration with telecom giant Sprint PCS this
fall.

HSAN is a non-profit organization chaired by media mogul Russell
Simmons and led by Dr. Ben Chavis, a civil rights veteran who
worked under Dr. Martin Luther King and was the former National
Executive Director/CEO of the NAACP. HSAN seeks to promote social
responsibility in the urban arena and the positive aspects of the
Hip Hop movement. Its goal is to use Hip Hop to effect positive
social change.
Pirelli agreed to lend HSAN its famous Power Is
Nothing Without Control tag earlier this year to promote its
values of controlled use of power and social responsibility in the
sometimes turbulent world of Hip Hop. The interpretation of
Power Is Nothing Without Control is a clear call for
taking control of ones life and voting, said Dr.
Chavis.
Pirelli Tire North America specializes in the manufacture and
marketing of highperformance car, light truck and motorcycle tires
and currently has three of its highly advanced MIRS. (Modular
Integrated Robotized System) modules in operation in a new factory
near Atlanta, Georgia, to better serve the American OEM and
Replacement markets. For more information visit the company
sweb site at www.us.pirelli.com.

Las Vegas, Nevada, Nov. 2, 2004 Young Buck, one of
the three members of 50 Cents G-Unit rap group has
released a single from his new debut album, Straight Out of
Cashville which makes reference to his Old
School, vintage Cadillac Drop Top with Kill body rims
and Pirelli on the tires. The song titled, Shorty Wanna
Ride also highlights that his car is fitted with 22
Pirelli tires which others had been unable to provide in the line
They said 22s wouldnt fit but they
lied.

Young Buck, who has been rapping since he was fourteen years old
joined 50 Cents GUnit after having spent several years with
Atlantas Cash Money Crew. He had been touring NY with
Juvenile another previous Cash Money Crew member when 50
Cent approached him and asked him to join G-Unit. He did,
with Juvenile and Cash Moneys approval and
immediately went to work co-writing and appearing on 50
Cents track Bloodhound. G-Units doubleplatinum
debut album Beg For Mercy bought Young Buck to the
worlds attention. From there co G-Unit member Lloyd Banks
and Young Buck released solo debut albums, The Hunger for
More and Straight Out of Cashville (respectively)
referencing Young Bucks native Nashville.

Young Bucks new single is not his first encounter with
Pirelli. He and Lloyd Banks are featured in a Public Service
Announcement (PSA) produced by Pirelli and the Hip Hop Summit
Action Network (HSAN) telling young people that Power
is Nothing Without Control and that they should get out
and vote. The PSA was shot earlier in the year during the Detroit
Hip Hop summit, which Pirelli sponsored. It is being shown on two
tour busses that HSAN has been running through 26 cities in 10
states as part of its Hip Hop Team Vote – Get Out To Vote
(GOTV) campaign. One tour bus has been to states throughout the
Midwest and the other has been traveling to the South, culminating
in Florida.
Young Bucks Shorty Wanna Ride single can be seen on
MTV, BET, VHI, etc where it is currently on rotation and can be
purchased at all major record stores.