Big is still beautiful, especially when talking Tires
Place Rome, Ga.
- 21 Dec 2005 0:00 CET
Big is still beautiful, especially when talking Trucks and
Pirelli Tires
ROME, Ga., Dec. 21, 2005 When in early 2004 the
Pirelli-shod Dodge Ram SRT-10 entered the Guinness Book of World
Records as the Worlds Fastest Production Pickup
Truck with a new speed record of 154.587mph, it seemed to
spark a new interest in muscle trucks not seen since the heyday of
the legendary Ford Broncos.
Its a classic concept, mounting a tuned up V8 in an
otherwise utilitarian 4×4, and the enthusiast interest has not
dimmed even with higher gas prices. What is new is that these
trucks can really put their power down on the road thanks
to the new kid on the block, Pirelli Scorpion tires.
The Scorpion Zero Asimmetrico used on the Dodge was born originally
to tame the now legendary Lamborghini LM002, the fire breathing,
Miura-engined, off-road supercar much favored by desert princes and
often referred to as the Rambo Lambo. That Scorpion
Zero went on to create its own legend, interesting the truck
enthusiast with a growing range of ever larger widths and
diameters, culminating in the recently launched giant,
325/35R28.
The latest big success of the muscle truck genre is the recently
launched Ford F-150 Harley-Davidson model; here again the exclusive
tire fitment is the Scorpion Zero Asimmetrico, this time in size
275/45R22. All the trucks are black, just like the tires, though
the small yellow scorpion on the sidewall recalls that Pirelli
performance is always available.
For 2006 Ford will be introducing new large SUVs, the
eagerly awaited Expedition and Navigator models. Again Pirelli
Scorpion tires are featured, this time the STR range, and for sure
there will be a top model on 22-inch Pirellis.
Pirelli Tire North America specializes in the manufacture and
marketing of highperformance car, light truck and motorcycle tires
and currently has four of its highly advanced MIRS (Modular
Integrated Robotized System) modules in operation in a new factory
in Rome, Georgia, to better serve the American OEM and Replacement
markets.
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Record Pace of Development for Pirelli in North America
Place Rome, Ga.
- 06 Dec 2005 0:00 CET
61 Totally New Sizes Developed in the Last 12 Months;
MIRS Production Plays Crucial Role in Flexibility
ROME, Ga, Dec. 6, 2005 Pirellis new 2006
price book reveals the true nature of its leadership in the
high-performance tire business an astonishing 61 totally
new sizes added to the range marketed just 12 months ago. These
numbers dont refer to new products in existing sizes (which
amount to a further 65 new product items) but to completely new
sizes designed from scratch 28 for passenger cars and a
further 33 for light truck.
All the new car sizes are UHP (V rated and above) and
two-thirds of the light truck tires are 20-inch diameter and above.
This confirms Pirellis leading position in the design,
development and commercialization of high-performance tires.
Historically, size evolution has been the driving force behind the
shape of the tire market and the key to maintaining profitability.
Who leads in development usually wins in the market! Pirelli is
operating on the leading edge of technology, able to offer an
unbeatable choice of performance sizes with a product range updated
at an average rate of one completely new size and two new product
items each week.
During 2005 Pirelli significantly increased its R& D pace,
bringing on stream a new generation of Eufori@ run-flat tires and
extending the P Zero line, particularly with ultra-highperformance
Corsa System radials and P Zero Nero in sizes 20-inch and above. In
the light truck segment, Pirelli introduced first the Scorpion Zero
Asimmetrico and, more recently, the new on/off road Scorpion ATR,
both with a strong orientation towards larger-diameter,
lower-profile performance products. Formerly considered a minor
player in the 4×4 market, Pirelli is now a trend-leading
protagonist and a preferred supplier of light truck market leader,
Ford. The breadth of the technology put in play is a massive
achievement.
MIRS has played a crucial role in bringing new sizes to market.
Pirelli has steadily increased the number of products allocated to
the MIRS process, 35 new product items in the past 12 months alone,
allowing it the flexibility of small-batch production unrivalled in
the tire business. Competitors cannot match Pirellis path
into UHP without first developing flexible production systems, and
in that, Pirelli believes it has a significant lead.
The latest MIRS innovation in the U.S. has been the production of
26-inch and 28-inch Scorpion Zero Asimmetricos. Highly specialized,
and highly profitable, these tires have been made almost on
demand as orders are placed by Pirelli dealers. The first
order for a 28-inch Scorpion was made by Pirellis Marketing
Department for the SEMA Show in Las Vegas in November. It amounted
to just 2 sets! No problem; the tires were on their way to Vegas 48
hours after the new mold arrived at the factory! And after a great
SEMA Shoe, the orders have been rather larger.
Pirelli Tire North America specializes in the manufacture and
marketing of highperformance car, light truck and motorcycle tires
and currently has four of its highly advanced MIRS (Modular
Integrated Robotized System) modules in operation in a new factory
in Rome, Georgia, to better serve the American OEM and Replacement
markets.
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Pirelli & Maserati Wear Triple Crown in FIA GT Championship
Place Sakhir, Bahrain
- 26 Nov 2005 0:00 CET
Pirelli & Maserati Wear Triple Crown in FIA GT
Championship
Gardel’s Ferrari 550 Disqualified Pending Appeal
SAKHIR, Bahrain, November 26, 2005 – The Ferrari 550
Maranello driven by Gabriele Gardel has been excluded from the
final results of the last FIA GT event at Sakhir because the
vehicle did not contain the required minimum of three liters of
fuel in its tank at the end of the race. The disqualification
cancels the points earned by Gardel, so that the FIA GT Drivers’
championship goes to Michael Bartels and Timo Scheider in the
Pirelli P Zero Racing-shod Maserati MC12 of the Vitaphone
Racing Team.
Officials examined the cars that finished the race and, after more
than five hours, they excluded the Team Larbre Ferrari, thereby
adding this much-merited drivers’ title by Pirelli
to the constructors’ – thanks to Maserati – and the team
championship won with Vitaphone Racing.
Paul Hembery, director of Pirelli Competizioni,
congratulated the German drivers, saying, “Even though won
through disqualification, this drivers’ championship rewards
Maserati’s great technical effort and, obviously, that of
Pirelli, throughout the entire gruelling season,
which has seen our tires win on the track eight times in 11 races
in the face of serious competition. This victory is a testimony to
the effectiveness of our cars. It also underlines the fact that we
have five crews on P Zero Racing in the first six
places in the Sakhir race and they drove four different cars -
Maserati, Corvette, Ferrari and Saleen – which should not be
underestimated”.
Happiness was firmly stamped on the face of Michael Bartels who was
extremely pleased with the result. “I would obviously have
preferred to win on the track, but the officials’ decision did
nothing other than give us a result which we earned fully on the
circuit. While we wait for the outcome of Team Larbre’s protest, we
are optimistic because of the sporting spirit shown by the FIA
officials. We justly celebrate winning this important title for
Pirelli as much as for Maserati and Vitaphone”.
Race results, Sakhir FIA-GT, 2005: 1.
Bouchut-Garcia (Aston Martin DBR9), 90 laps in 3h01′36”661;
2. Peter-Davies (Maserati MC12), +26”209
3. Longin-Kumpen-Hezemans (Corvette C5R), +1′33”423;
4. Scheider-Bartels (Maserati MC12), +1 lap;
5. Cioci-Montermini (Ferrari 575 GTC), +1 lap;
6. Lechner-Ruberti (Saleen S7-R), +2 laps.
For more information and pictures on Pirelli’s motorsport
activities visit: www.pirellicompetizioni.com
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