PIRELLI TIRE GETS AN ?OSCAR’ FROM FORD FOR QUALITY AND SERVICE
Pirelli’s US factory, which operates the MIRS technology, has been awarded Ford
Motor Company’s most prestigious quality award, Q1 Accreditation,
for operational excellence and exceptional customer commitment.
ROME, Georgia, Dec. 11 , 2006 ? Pirelli Tire North America’s Rome, Georgia factory, which utilizes the unique MIRS technology (Modular integrated robotized system), has been awarded Ford Motor Company’s Q1 Accreditation for the operational excellence and exceptional customer commitment it provides to Ford This is the second major award in only three months that Pirelli has received in the US, following the J.D. Power and Associates award for “Highest in OE Satisfaction for Mass Market/Non-Luxury Vehicles.”
Francesco Gori, Managing Director of Pirelli Tire commented from the company’s Milan HQ, “This is a prestigious award from a world-class organization and is a sure indication of the rapidly developing capability of our company in the US. Pirelli Tire North America is focused on selective growth in both the replacement and original equipment markets in the US and the Ford Motor Company is very much part of that strategy, making it doubly satisfying to receive the accolade of their Q1 Accreditation.”
Q1 Accreditation is a set of fundamental quality and manufacturing disciplines that guide cooperation between Ford and its suppliers for superior quality execution. Pirelli Tire has met or exceeded each challenging criteria in every Q1 category as a Ford supplier. This process involved all staff at every level throughout Pirelli Tire North America by applying understandable metrics to drive high quality. Suppliers are expected to attain a specific mark, to put tools in place to maintain excellence and to improve with each passing year.
Suppliers within the Automotive Industry are increasingly being called upon to prove their ability to perform and to deliver to international standards. Ford’s Q1 Program is the most rigorous of its type. Andrew Kearton, vice president of Manufacturing added, “As with all our operational goals, we are continuously working to exceed the expectations of our customers. Not only are we always striving to be best in class with respect to technology, but also best in class at providing an exceptional quality high-performance tire with exceptional quality service that can be considered a benchmark within the automotive industry.”
Pirelli Tire North America specializes in the manufacture and marketing of high performance car, light truck and motorcycle tires and currently has four of its highlyadvanced MIRS (Modular Integrated Robotized System) modules in operation in its newest automated production facility in Rome, Georgia, to better serve the American OEM and Replacement markets.
For more information, visit the company’s web site at www.us.pirelli.com


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