Pirelli was honored as the “Best Tire Manufacturer of the Year” at this year’s China Auto Service Golden Finger Awards, one of the most influential awards in the auto industry.  By integrating the opinions from industry experts, magazine readers, and web users, Pirelli won the award for its long-term commitment to provide passionate driving experiences through its stable of innovative high-performance products.

Jointly presented by Auto Driving & Service Magazine (one of the authoritative automotive magazines in China) and the Sohu Auto Channel, the China Auto Service Golden Finger Awards and Golden Wrench Awards are among the most influential and well-known annual distinctions in the auto industry.

Winning “Best Tire Manufacturer of the Year” at the China Auto Golden Finger Awards is recognition of Pirelli’s position as a leader in the automotive industry, and confirms product satisfaction and brand reputation in both the consumer market and motoring/technical press is second to none.

For over 130 years, Pirelli has been committed to providing its consumers with technologically advanced products that are developed with performance, safety and quality in mind.  The continuous pursuit of innovative technologies and high-performance products help cement Pirelli’s status as Original Equipment on the World’s Finest.

Since 2005, Pirelli has maintained an industrial presence in China, operating a factory that employs approximately 2.000 people. Pirelli’s stable development in China is a product of its continuous innovation and dedication to quality and technology.  Pirelli’s efforts in manufacturing and sales have already made it a local market leader in the sale of high performance tires. As one of the seven Pirelli Research & Development centers around the world, the Pirelli China R&D center focuses on the industrialization and development of products according to the latest Chinese Market standards and requirements.

During the award ceremony, Mr. S. Ranghieri, Marketing & Retailing Director of Pirelli China said, “Winning this award is the recognition of our current hard work in China: it is dedicated to all the 2.000 Chinese employees. In the coming years, Pirelli will continue to invest in product development and technology innovation to make the Chinese industrial facilities the biggest PCR Pirelli production center for China, Asia and Australian markets.”

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.