Green Performance

Pirelli’s Green Performance strategy translates into new products and new production systems with reduced environmental impact and low energy consumption – all while focusing on quality and added safety.  Investments in technology and innovation run parallel to ambitious objectives such as pushing the green proportion of our tires from the current 20% to 40% by 2011, as well as offering mobility that joins added safety and performance to environmental sustainability. 

Pirelli – Worldwide Leader in Sustainability

Pirelli’s approach to green performance and its position as a world leader in sustainability is recognized globally.  In the Dow Jones Sustainability Indices, Pirelli leads the Auto Parts and Tire Sector for the third year in a row in sustainability, and was confirmed in the twice-yearly review of Financial Times’ sustainability indices for seven consecutive years.  In 2009, the Pirelli Group improved by 11% to a global rating of 88%, in a segment that averages 48%. These ratings come in part because of the efficiencies in production processes and in lowering energy consumption.  Pirelli’s Eco-Sustainability strategy resulted in its lowering of water consumption levels 12.7%, energy consumption 9.2%, and both its CO2 and NOx emissions by 8.9 and 14.9% respectively over the last four years.

Products

Pirelli will introduce two new product entries into the global marketplace and announce several line extensions: 

Scorpion Verde All Season

The newest addition to the Pirelli Scorpion Family is all about Green Performance.  The Scorpion Verde All Season has been designed specifically for SUV’s, Crossovers and Light Trucks.  It offers drivers increased performance in wet braking, dry handling, wet handling, snow traction and reduces aquaplaning. In addition, through decreased rolling resistance and an 8% reduction in weight, it lowers CO2 emissions. 

The Scorpion Verde All Season’s use of cutting edge compounds helps deliver longer tread life for consumers. This means improved wear uniformity, which equals higher mileage and a stable footprint for the consumer.  

P Zero Trofeo

Trofeo is a DOT street legal race tire that gives enthusiasts a wider contact patch; greater rigidity and stability during acceleration and braking, as well as the peace of mind of having a constant and consistent footprint area at high speeds.  Trofeo is manufactured using state-of-the-art innovations in technology and materials that give racers the ability win on-track and drive on-road.  

P Zero Nero (Line Extension)

The deepest and most extreme UHP tire line in Pirelli’s arsenal – the P Zero Nero – will grow with a new fitment for high-performance luxury vehicles. It is a winning combination of enhanced driving enjoyment, precise cornering, excellent grip – even at the limit, and high resistance to aquaplaning.  The P Zero Nero has been specifically designed for “soft” and “hard” tuning, and is ideal for tire and wheel conversions.  315/25R23 102Y XL 

P Zero – Run Flat (Line Extension)

The P Zero legend sets new ultra high performance standards and has achieved a level of excellence to complement the world’s most exclusive sports cars.  A combination of technological features eliminates the previously unavoidable compromises associated with extreme driving: performance and comfort, acceleration and braking, in both wet and dry – and is available in these new run flat sizes:  285/35ZR19 (99 Y); 245/40ZR18 93Y 

Scorpion Ice and Snow (Line Extension)

Specifically designed to enhance the low temperature performance of fast, luxury SUV’s, Scorpion Ice & Snow is the ideal solution to ensure maximum mobility.  Like all Scorpion products, safety and comfort are prioritized in the tire design and full control is assured even under the most demanding conditions.  245/55R18 103H; 245/50R19 105V XL

Vehicles

In support of the product on display, Pirelli will also have a stunning array of vehicles on hand that only it can align to demonstrate and showcase Pirelli’s story of how it became “Original Equipment on the World’s Finest” and what “Power is Nothing without Control” truly means:

Pagani Zonda R

Pirelli’s commitment to ultra high performance tires coupled with its depth of product for original equipment and replacement applications mean the slogan “Original Equipment on the World’s Finest” isn’t just lip service.  Automotive manufacturers Mercedes Benz, BMW, Ferrari, Audi, General Motors, Ford and many, many others understand that when you build the best cars, you must install the best tires.  As a testament to the quality and ability of the Pirelli P Zero – the legendary ultra-high-performance product – Pirelli will display the Pagani Zonda R.   Pagani Automobili designed the Zonda R to deliver a power-to-weight ratio of 701 horsepower per ton, which will catapult the few who experience its prodigious power from 0-60 in a scant 2.7 seconds.  Connecting all that power to the ground is the Pirelli P Zero – truly Original Equipment on the World’s Finest.

Volkswagen Touareg

The Volkswagen Touareg may be an SUV, but it runs on ultra-low sulfur diesel.  That means it has 97% less sulfur content, radically reducing emissions.  With 225 horsepower and 406 pound feet of torque, the Touareg’s Scorpion Verde All Season tires put all that power to the ground with an eye towards Green Performance. 

Foose Terracuda

Chip Foose and his company Foose Design are synonymous with the best of American automotive culture, hot-rodding and muscle machines.  This year, Foose brings his Terracuda to the Pirelli booth.  Its custom frame designed by Chip and built by Art Carr, Chip has redesigned the Mopar in almost every conceivable way – and left no body panel untouched.   Terracuda’s 392ci Mopar crate engine is mated to a Tremec 5-speed transmission and a Ford 9-inch rear end. The custom leather interior features touches of Ferrari and carbon fiber.  Foose-designed wheels adorn the car and are wrapped in proper Pirelli rubber.

Transformers “Bumble Bee” Camaro

Fans of the new 2010 Chevrolet Camaro and the blockbuster cinematic action hit TRANSFORMERS movies can now combine their love of the car and the films with the Bumble Bee Edition Camaro RS,  direct from theTRANSFORMERS movie set in Hollywood, California. 

2010 Spade Kreations Ford Mustang GT

An evolution of retro – the Spade Creations Mustang GT favors the hardware of hardcore drift cars, the aggressive style of Ford’s iconic pony car, and the environmental responsibility of a flex-fuel power plant.  The Mustang rides on an aggressive 24” wheel fitment with low-profile and super-wide Pirelli tires.  A race-tuned coilover suspension helps put the flex-fueled E-85, force inducted, water/methanol injected fire-breathing engine power to the ground. 

Troy Bayliss Edition Ducati 1098 R

Troy Bayliss is a Ducati legend. In celebration of his victory in the 2008 World Superbike Championship aboard the 1098 R, and the end of a career that proudly claims three World Championships aboard three generations of Ducati Superbike, the factory have built a 1098 R Bayliss Limited Edition.

Enjoying exactly the same high specification as the standard ‘R’ model, the 1098 R Bayliss Limited Edition has a special color scheme designed by Aldo Drudi and approved by Troy Bayliss himself and will be on display in the Pirelli booth all week at SEMA.   

No where will you find such a collection of style, muscle, power and design other than Pirelli’s booth, #41027, SEMA 2009, November 2-6, 2009 in Las Vegas, NV.  Pirelli’s commitment to original equipment applications means that the best vehicles in the world wear Pirelli’s, and its commitment to the replacement market means that those cars consumers want to wear Pirellis can. 

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.

###

Media Contacts:

Rafael Navarro, Director Communications & Motorsports

951-533-0305  rafael.navarro@pirelli.com

Joe Severns, Public Relations Manager

706-506-2195    joe.severns@pirelli.com

Scorpion Verde All Season

The Scorpion Verde All Season is the Green Performance tire designed specifically for SUV’s, Crossovers and Light Trucks.  It offers drivers increased performance in wet braking, dry handling, wet handling and snow traction, while reducing aquaplaning.      In addition, through decreased rolling resistance and an 8% reduction in weight, the Scorpion Verde All Season lowers CO2 emissions. 

The Scorpion Verde All Season’s use of improved compounds helps deliver longer tread life for consumers.  It simply outperforms the competition with its optimized rubber to void ratio, special silica tread compound and uniform contact pressure.  All this means improved wear uniformity, which equals higher mileage and a stable footprint. 

 Green Performance – It’s all in the genes.

 Pirelli Scorpion Verde All Season’s Green DNA is evident both in performance and in appearance. Each tire has Pirelli’s EcoImpact icons on its sidewall.  The icons represent the ideas that make the Scorpion Verde All Season special.

Pirelli’s Green Performance Strategy

Pirelli’s Green Performance strategy translates into new products and new production systems with reduced environmental impact and low energy consumption – all while focusing on quality and added safety.  Investments in technology and innovation run parallel to ambitious objectives such as pushing the green proportion of our tires from the current 20% to 40% by 2011, as well as offering mobility that joins added safety and performance to environmental sustainability. 

Pirelli has come to market not only with new Green tire lines, but also solutions for sustainable mobility and reduction of emissions of diesel engines – including “white diesel” (Gecam™) clean diesel fuel, and Feelpure™ particulate filter systems. These systems, which reduce particulate emissions by more than 90%, are already in use in various parts of the world as retrofits on buses and heavy vehicles.  These were introduced at the 2008 Summer Olympics in Beijing on municipal buses and are used as original equipment for new diesel powered cars.

Pirelli – Worldwide Leader in Sustainability

Pirelli’s approach to green performance and its position as a world leader in sustainability is recognized globally.  In the Dow Jones Sustainability Indices, Pirelli leads the Auto Parts and Tire Sector for the third year in a row in sustainability, and was confirmed in the twice-yearly review of Financial Times’ sustainability indices for seven consecutive years.  In 2009, the Pirelli Group improved by 11% to a global rating of 88%, in a segment that averages 48%. These ratings come in part because of the efficiencies in production processes and in lowering energy consumption.  Pirelli’s Eco-Sustainability strategy resulted in its lowering of water consumption levels 12.7%, energy consumption 9.2%, and both its CO2 and NOx emissions by 8.9 and 14.9% respectively over the last four years.

Scorpion Verde All Season – A Green Tire.  Available Only in Black.

‘Power is nothing without control’ is the essence of Pirelli’s products and action; high performance, research and innovation are combined with responsibility, safety, respect for the environment and sustainability. Just as Pirelli transitions the Green proportion of its product mix from 20% to 40% by 2011, its creation of the new Scorpion Verde All Season demonstrates Pirelli’s commitment to added safety, quality and sustainability.  The world’s first SUV, Crossover and Light Truck tire specifically designed for eco-conscious consumers, the Scorpion Verde All Season provides the added safety that consumers have been looking for – all under the banner of Green Performance. 

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycle and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.

###

Media Contacts:

Rafael Navarro, Director Communications & Motorsports

951-533-0305    rafael.navarro@pirelli.com

Joe Severns, Public Relations Manager

706-506-2195    joe.severns@pirelli.com

Las Vegas

P Zero™ Trofeo

Trofeo’s asymmetrical tread features two wide central ribs, large tread blocks, an inner area with greater groove density and an outer area with a pattern derived from asphalt rally applications.  The P Zero™ Trofeo is the best of both worlds: a fast track tire that gives racers the flexibility to drive on the street to and from the track. 

The P Zero™ Trofeo achieves improved grip, uniform contact pressure and better control at speed.  Its enhanced inner tread, together with its longitudinal grooves, responds to the demands of track, or road – even in the wet. Its center ribs provide added stiffness, and allow for uniform pressure distribution along the tread resulting in sure-footedness and increased driving comfort.    

With over 100 years of Motorsport victories, Pirelli’s experience on the track played a key role in creating the Trofeo’s compounds and structure.  From its unique construction both front and rear, to its innovative manufacturing process, and even the changes in geometry and materials used for the tire’s bead – Trofeo is a DOT street legal race tire that gives drivers a wider contact area; greater rigidity, stability during acceleration and braking, and the peace of mind of having a constant and consistent footprint area at high speeds.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycle and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.

###

Media Contacts:

Rafael Navarro, Director Communications & Motorsports

951-533-0305 rafael.navarro@pirelli.com

Joe Severns, Public Relations Manager

706-506-2195    joe.severns@pirelli.com

Photo Caption: (L-R) Georgina Storilijtoric, Lily Cole, Terry Richardson, Meloes Horst and Daisy Lowe attend the 2010 Pirelli Calendar Launch press conference at the Intercontinental Hotel, Park Lane on November 19, 2009 in London, England. - Photo by Ian Gavan/Getty Images Europe)

London, England, UK – The 2010 Pirelli Calendar – the 37th edition of the annual cult classic – was presented to the press, guests and collectors from around the world at its global premiere in London today. The much-awaited engagement with ‘The Cal’ was held this year at Old Billingsgate, the late 19th century building on the banks of the Thames, where from 1875 to 1982 it housed the capital city’s fish market.
Following China, immortalized by Patrick Demarchelier in the 2008 edition, and Botswana shot by Peter Beard a year later, 2010 is the year of Brazil, and the work of American photographer Terry Richardson, the celebrated “enfant terrible” known for his provocative and outrageous approach to his art.
In the 30 images that span the months of 2010, Terry Richardson depicts a return to a playful, pure Eros. Through his lens, he fantasizes and provokes, but with a simplicity that sculpts and captures the sunniest side of femininity. He portrays a woman who is captivating because she is natural; a woman who plays with stereotypes in order to undo them, and who makes irony the only veil that covers her. This is a return to the natural, authentic atmospheres and images of the 1960s and 1970s. It is a clear homage to the Calendar’s origins, a throwback to the first editions by Robert Freeman (1964), Brian Duffy (1965) and Harry Peccinotti (1968 and 1969). Terry Richardson – like his illustrious predecessors – has chosen a simple kind of photography, without retouching, where natural-ness prevails over technique and becomes the key to removing artificial excesses en vogue today to reveal the true woman underneath the superfluity.
The rooster, the saber, the jets of water and the old tires in the Calendar’s shots become the punctuation marks giving rhythm and harmony to the tale told by Richardson. He takes the Pop Art that inspired some early editions of the Calendar and merges it with an Eros typical of the American photographer. That Eros is alluded to in the 2010 Cal and evoked only slightly. Richardson uses this to mock convention, giving form and carnality to taboo things.
This is a Calendar which Francesco Negri Arnoldi, former Art History Professor at the University of Salento in Lecce and University Tor Vergata in Rome, considers Pop. He defines it as “totally new in its return to the past; absolutely original in its consolidated tradition, and capable of rediscovering the charm of all-natural femininity”. With the return to Pop Art, the language adopted is an essential and immediate iconographic language, understandable by all and contaminated only by daily life.
The 2010 edition is a clear expression and Terry Richardson is its interpreter: he portrays figures without frills, removed from complicated and artificial contexts set by fashion trends. The setting has no showy backgrounds or schemes, in line with the photographer’s simplicity and focus on the essential. “A great photographer,” says Richardson, “captures the moment – that’s why I shoot without extra equipment and without assistants.
“My technique is the absence of technique: the lens is my eye, my charisma, my ability to capture moments of truth, whatever they may be, picture angles, use of color, light, scenery – these have always been the essential aspects of my photographic art.”
Eleven models appear in the Calendar:  Catherine McNeil, Abbey Lee Kershaw and Miranda Kerr of Australia, Eniko Mihalik from Hungary, Marloes Horst of the Netherlands, Lily Cole, Daisy Lowe, and Rosie Huntington-Whiteley from the UK, Georgina Stojilijkovic of Serbia and two Brazilian natives, Gracie Carvalho and Ana Beatriz Barros.
Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycle and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit www.us.pirelli.com.

###
Media Contacts:
Rafael Navarro, Director Communications & Motorsports
951-533-0305 rafael.navarro@pirelli.com

Joe Severns, Public Relations Manager
706-506-2195 joe.severns@pirelli.com

Pirelli is wrapping up a successful presence at SEMA 2009, achieving special notoriety for two all-new product lines launched at the exhibition.  The tire manufacturer has demonstrated once again that it is the industry leader for innovative, technological and environmentally sustainable products that perform for dealers and consumers alike.

This week’s show in Las Vegas drew the brightest minds and hottest products together in the global automotive aftermarket at the Las Vegas Convention Center. SEMA 2009 attracted more than 100,000 industry leaders from over 100 countries seeking potential to achieve greater profit opportunities in the automotive, truck and SUV markets.

Global Product Launches and Exhibition

“Pirelli’s global introduction of the Scorpion Verde All Season and the P Zero Trofeo, garnered much attention from the press as well as current and potential customers,” said Mauro Pessi, Pirelli Tire North America CEO.

“In addition to the new product launches and new fitments for existing product lines – Pirelli’s booth was a hub of activity at SEMA,” Pessi continued.

Highlighting Pirelli’s Green Performance initiative, the booth showcased the new Scorpion Verde All Season and P Zero Trofeo – two products that are building towards Pirelli’s goal of an increase in its global environmentally-responsible product range from 20% to 40% by 2011.  Volkswagen’s new Touareg TDI was outfitted with the new Scorpion Verde All Season – and the all-new VW Jetta TDI Cup Edition sedan was fitted with the new P Zero Trofeo, which showcased Pirelli’s commitment to environmentally conscious motoring while making no sacrifices in performance.

Pirelli’s heritage of high performance motoring was evident at both the indoor Pirelli booth in South Hall and the outdoor display – both showcasing the hottest cars of the show.  Inside, Pagani Automobili and Pirelli teamed-up to present the new Pagani Zonda R – a purpose-built carbon fiber race car with over 700 bhp, achieving 0-60 times in less than 2.7 seconds.  The Zonda R was a highlight of the show for most visitors, many of whom visited the booth multiple times to see the Italian hypercar and meet its designer and the owner/founder of Pagani Automobili, Horacio Pagani.

American muscle was represented in triplicate – with Terracuda – a Chip Foose designed vintage Plymouth Barracuda with huge Hemi power and huge Pirelli tires!  Flanking the Foose Terracuda were the two titans of today’s pony car wars, the Chevrolet Camaro RS, outfitted in Transformers livery, and the Spade Kreations Ford Mustang GT – a low slung, wide bodied and ultra-fast interpretation of the iconic muscle car.

“Nowhere else in the show was the meaning of ‘total performance’ more evident than in Pirelli’s booths,” said Tom Gravalos, Pirelli Tire North America’s Vice-President of Marketing, Motorsport and Media Relations,” With Pirelli’s new Green Performance initiative, the performance heritage  customers have come to expect from the leader in high performance tire applications now includes environmentally responsible products that deliver superior handling, braking, wet and dry performance in our Green Performance package.”

Popular Mechanics Editor’s Choice Award

Tuesday’s global launch and press conference of the Scorpion Verde All Season tire was followed by a special awards ceremony at the Venetian Casino and Hotel by Popular Mechanics Magazine. The team of automotive editors from Popular Mechanics recognized the Scorpion Verde All Season as one of the best new products at SEMA, and was recognized for “its outstanding achievement in new product design and innovation,” said Jim Meigs, Editor-in-Chief of the magazine.

SEMA Global Media Awards

In addition to the accolades received for the innovative Scorpion Verde All Season, Pirelli’s P Zero Trofeo, a D.O.T. approved race tire for enthusiast drivers was chosen for two SEMA Global Media Awards by a panel 28 judges from 16 global markets as one of the show’s best new products. Winning products are chosen based on the level of consumer appeal each will have in the journalists’ respective country.  Since 2004, the SEMA Global Media Awards Program has been a staple of the show, and involves bringing journalist from throughout the world to the SEMA Show with the purpose of identifying what new products are likely to succeed in their home countries.  The participating media representatives are from the industry’s top magazines and the editors are amongst the most respected in the world.

SEMA Design Awards

Pirelli supports automotive aftermarket suppliers, innovators and influencers – partnering with the hottest builders in the business to supply tires for the most exciting cars of the show.  Not only did the legendary Pagani Zonda R and Foose Terracuda cars come fitted with Pirellis, but dozens of vehicles constructed, tuned and redesigned from all corners of the country were outfitted with Pirelli tires – and several were recognized for their excellence at the show.

Ford Motor Company awarded Pirelli partner Mobsteel with its top design award for its work on the all-new Ford Taurus SHO – fitted with four 22” Pirelli P Zero Nero tires.  Another notable design award winner from Ford was Funkmaster Flex – whose Taurus SHO was also outfitted with Pirellis.

Mother’s, the pre-eminent manufacturer of auto waxes and cleaners recognized Pagani Automobili with their top design award for the Pagani Zonda R – and presented Horacio Pagani the award on Wednesday at a ceremony in the Convention Center.

Pirelli – Worldwide Leader in Sustainability

Much of the attention garnered at this year’s show was brought upon by Pirelli’s approach to green performance and its position as a world leader in sustainability is recognized globally.  In the Dow Jones Sustainability Indices, Pirelli leads the Auto Parts and Tire Sector for the third year in a row in sustainability, and was confirmed in the twice-yearly review of Financial Times’ sustainability indices for seven consecutive years.  In 2009, the Pirelli Group improved by 11% to a global rating of 88%, in a segment that averages 48%. These ratings come in part because of the efficiencies in production processes and in lowering energy consumption.  Pirelli’s Eco-Sustainability strategy resulted in its lowering of water consumption levels 12.7%, energy consumption 9.2%, and both its CO2 and NOx emissions by 8.9 and 14.9% respectively over the last four years.  These statistics in particular were central in the decision by the Editors of Popular Mechanics to award Pirelli for its efforts in Environmental Sustainability.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycle and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.

The big winner was Bruce Winn, of Hubbard, Oregon.  Bruce pulled the winning key that started the beautiful custom Ford and now owns the coolest Flex in the country.  The tune-in giveaway promotion was conducted this year in partnership with SPEED and Grand-Am, and required participating viewers to locate the “secret word” broadcast on-screen during a Grand-Am Rolex Series race, and then fill in an online entry form for a chance to win the race drawing.  Each race produced one winner, and then the 10 winners from the 2009 race season were flown to Miami from all over the country to have a chance at winning the Foose-designed Ford Flex in a special Saturday morning trackside contest.

“I felt lucky when I drew number seven,” said Winn, who is currently driving the Flex back home to Oregon with his significant other Patty Sweet. “I thought that was a great omen – lucky number seven.  I could not believe it.  I watched Chip’s video of what he did to make this beautiful vehicle about 15 times and I sure wanted to win.  Now it has happened and I can’t believe it.  I am really excited.”

Foose signed the title of the Flex over to Winn right then and there.  The trip back to Oregon from Miami is 3,400 miles and Winn and Sweet are fully expecting to draw a lot of attention along the way.

“It’s a looker,” Winn said.  “It is a real looker. Chip did a really nice job on it.”

“This type of promotion is only possible if you have great partners as there are many details to sort out,” said Rafael Navarro, Director of Media Communications and Motorsports for Pirelli Tires North America.  “I cannot say enough about Chip and his willingness to get involved considering his very busy schedule, Grand-Am for their attention to detail and execution, and to Speed for the wonderful job they did in putting this all together and getting it on-air. We would like to thank all of the people involved in making this promotion a success and we couldn’t be happier that Mr. Winn is ecstatic about his new ride.”

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.

See the video >

The Grand Prix of Miami is a 2.5-hour sprint on the 2.3-mile, 11-turn Homestead-Miami Speedway road course.  The green flag is scheduled to drop at 1:08 p.m. ET on Saturday, and live coverage can be seen on SPEED beginning at 1 p.m. ET.

In addition to the driver and team championships for both the Grand-Am Rolex Series Daytona Prototype and Acxiom GT divisions being decided in Saturday’s race, the respective class winners in the new Pirelli P Zero Club program will also be announced.  The P Zero Club is a season-long competition that allows teams to earn points for on-track performance as well as promotional and publicity activity. Like the overall Rolex Series title battles, the P Zero Club points race will also go down to the wire at Homestead with four teams in each class still firmly in the hunt heading into the finale.  The winning P Zero Club Daytona Prototype team will be awarded $50,000 at Monday’s banquet at the Hard Rock while the top GT team will receive a $25,000 bonus.

“We are proud of all of the teams and drivers this year.  Pirelli P Zeros have proven to play an important role Grand-Am Rolex Series competition.  Our involvement in the Pirelli P Zero Club reinforces our focus on excellence,” said Rafael Navarro III, Pirelli Tire North America’s Director of Motorsports and Media Relations.  “Pirelli embraces its rich racing heritage as well as our recognized position as a promotional leader in the motorsports industry and beyond.  The great competitors in the Grand-Am Rolex Sports Car Series have allowed us to achieve a great deal of success this year in both areas.”

In the Daytona Prototype driver and team title battles, a three-way fight will go down to the wire in Miami.  Alex Gurney, Jon Fogarty and the No. 99 GAINSCO Auto Insurance Pontiac Riley lead both championships with 309 points.  The No. 10 SunTrust Ford Dallara of Max Angelelli and Brian Frisselle is second in points with 301, and the No. 01 TELMEX/Chip Ganassi Racing Lexus Riley of Scott Pruett and Memo Rojas is third with 299 points.

GAINSCO and Ganassi are also two of the four Daytona Prototype teams with a chance at the $50,000 P Zero Club bonus at Homestead.  They are battling with the No. 61 AIM Autosport Ford Riley of Mark Wilkins and Burt Frisselle and the No. 60 Michael Shank Racing Ford Riley of Oswaldo Negri and Mark Patterson.  While GAINSCO and Ganassi have combined to win six of the year’s first 11 races, the pair of Ford Riley teams will be looking for their first wins of the season at Miami.

“Homestead is my home race and we always do well here,” said Negri, a Brazilian who now calls Miami home. “After the Rolex 24 we tested at Homestead and we were very quick.  The 2009 tire has performed really well for us this season.  Most of the tracks we were quicker than last year and the tires perform really well from the beginning to the end of the stint. Pirelli this year produced a really good product for us to race with and that will definitely help us this coming weekend.”

Patterson, Negri’s co-driver and the primary principal of the No. 60 team, is also appreciative of the P Zero program.

“Racing at any level is a mixture of athletic prowess, competitive spirit, top flight engineering and the economics of sponsors getting their money’s worth,” Patterson said. “Having Pirelli and their top flight dry and wet tires is almost privilege enough, but to have them go the extra mile and lay out some ransom money for the orneriest teams is something special. This just demonstrates their goodwill and commitment to sports car racing in a very tangible way.”

Pirelli’s technical commitment and expertise also gives competitors some confidence heading to a Homestead-Miami track that is notoriously tough on tires.

“Homestead is probably the hardest track we visit on tires,” Frisselle said.  “With the banking that we run at 170 mph to the slow hairpins that create drag strips, it is extremely hard on tires.  We are lucky Pirelli has done so much testing there and provide the tires that they do.  I would not be surprised to see track records broken and as always great racing.  The key for the drivers is not to abuse your tires early in your stint.

On the Acxiom GT front, No. 87 Farnbacher Loles Porsche GT3 drivers Dirk Werner and Leh Keen have a 30-point lead over No. 07 Banner Racing Pontiac GXP.R pilot Kelly Collins, 329-299.  The No. 87 is also battling the No. 57 Stevenson Motorsports Pontiac GXP.R of Robin Liddell and Andrew Davis for the GT team championship.  The Porsche team leads the Stevenson Pontiac team by 29 points (329-300).

Not surprisingly, both the No. 07 and No. 57 Pontiac teams are also in the hunt for the $25,000 P Zero Club GT bonus.  Both are battling with the No. 66 TRG Porsche GT3 team and Sylvain Tremblay’s quick No. 70 Castrol Syntec/SpeedSource Mazda RX-8.  This is the first time a cash bonus has been offered as a year-end prize for GT teams participating in the P Zero Club or similar programs in the Grand-Am Rolex Series in recent years.

“It shows the commitment to GT that Pirelli includes us in the P Zero club,” said Tremblay, who co-drives the No. 70 Mazda with Nick Ham.  “Having a shot at the GT bonus shows that we are getting the job done both on and off the track.  Motorsports is a great promotional tool.  Pirelli “get it,” and this award is proof that they are putting the effort and the funds to showcase GT to the masses.”

Pirelli has also provided proof of performance to Acxiom GT teams this year and that makes tires just one less thing to worry about heading to a season-ending race with vast implications.

“(I’m) not worried at all about the Pirelli’s performance at Homestead-Miami Speedway,” said Collins, who co-drives the No. 07 Pontiac with Paul Edwards.  “They have been nothing but fantastic all season.  Any small problems we had were addressed right away and fixed.  The weather should not be a problem and the tires should only be better after a year of development.”

This weekend’s race marks the first time in nearly five years that the Grand-Am Rolex Series will race at Miami in the fall rather than early spring.

“Although we will be racing at Homestead-Miami Speedway much later in the year than normal, I don’t expect the weather conditions to be much different than we experience in early spring,” Davis said.  “The combination of warm temperatures and an abrasive track surface will always pose a challenge to a tire manufacturer.  However, I have been extremely impressed with Pirelli’s ability to adapt to these treacherous conditions and provide the Rolex Series with an exceptional tire.”

Rain is always something teams have to anticipate in Florida, but Pirelli has also taken some of the mystery and anxiety out of wet-weather racing.

“The only thing we may have to contend with is wet weather, but we are not worried as the Pirelli wets always perform very well and the car is well balanced in wet or dry conditions,” Lidell said.  “Obviously it has the tendency to rain throughout the summer in Florida in the afternoon so in that regard it could differ from previous years.  In general the tires have performed very well, as expected throughout the season.  Pirelli has also been hugely supportive of all the teams since they got involved with the series and it is nice that they not only provide great tires to race on but some great rewards for the teams and drivers too.”

NOTEWORTHY

- Monday night’s banquet will also see the second annual presentations of the Gianfranco Martelli Award, which is named in honor of the late Pirelli Tire engineer Gianfranco Martelli, who passed away in November, 2007.  Martelli was key part of the technical and engineering team that developed the Grand-Am Rolex Series Pirelli P Zero racing tires.  Although he was never able to see his P Zero racing tires in competition, Pirelli has ensured that Martelli’s memory and incredible contribution to the program is remembered through the award. Presented to both Daytona Prototype and Acxiom GT competitors, the award honors an individual or group from each division that best displays throughout the season the same qualities and characteristics for which Gianfranco Martelli was known: excellence, camaraderie and detailed perfection.

- The Grand Prix of Miami will also be the grand finale of the season-long Chip Foose – Pirelli Edition Ford Flex Giveaway. The tune-in promotion that was launched in partnership with SPEED and Grand-Am in April will see 10 winners from all over the country arrive in Miami this weekend where one of them will win the keys to the Foose-designed Ford Flex in a special Saturday morning trackside contest.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets.  For more information please visit www.us.pirelli.com.

The P Zero collection is confirmed by the new super cars as their preferred line of tire

Frankfurt, September 17, 2009. Pirelli’s Cinturato family of tires are recognized by the leading European certification bodies as the most ecological and safest line of tires on the market. In addition, the P Zero family have been confirmed as the favorite for high performance sports cars. And so it was – yet again – that Pirelli conquered the Frankfurt Show. The Milan-based group stood above the stands of the most prestigious cars and on the most eagerly-awaited models of the German show.

Green performance and safety. Dekra, one of the automobile sector’s leading independent certification bodies, and TÜV, the German certification body, agree that the Cinturato P6 and the Cinturato P7 are the tires that best match the needs of reducing the environmental impact of vehicle traffic, and of increasing safety.

From independently conducted tests, Cinturato P7 was clearly the best ecological tire in its category, thanks to reduced fuel consumption and hence, it’s reduced carbon monoxide emissions and its maximum levels of safety, particularly in the wet and dry. Cinturato P6, as well as seeing its ecological features confirmed in terms of savings and higher mileage was the safest tire in its category in all the tests performed: aquaplaning, road holding and braking on both dry and wet surfaces.

The most prestigious European certification bodies confirm the success of Pirelli’s commitment to Green Performance, that is to say the reduction of consumption and environmental impact, increasing at the same time performance connected with safety.

In particular, the P7 – launched this year and aimed at the medium- and high-end range – adds features associated with pure performance: comfort, driving pleasure, handling on bends and straight roads, precision on approaches to bends.

The Cinturato P7 cuts rolling resistance by 20% and energy consumption by 4%, knocks 30% off noise levels and reduces braking distance by up to two meters in both wet and dry conditions, using materials free of highly aromatic oils. Features which have made it the preferred tire for car makers’ new products.

Today, Cinturato P7 has been chosen for original equipment by Audi (A4, A4 Allroad, A5), Alfa Romeo (New 147), BMW (X1, 1 Series, 3 Series) and Volvo (S80, V70), Mercedes (E Class, S Class) for, a number of the newest and most prestigious models of the E Class were also present at the Frankfurt Motor Show.

The P6 is targeted for cars with small and medium-sized engines. Launched last year, Cinturato P6 is the first renewed tire in the Pirelli brand’s history. It is designed to guarantee ecology, energy saving and safety and has been greeted favorably by the market and specialists alike. The Cinturato P6 guarantees the maximum safety in all weather conditions. In particular, it preserves road holding on bends and in wet conditions, and above all reduces braking distance, guaranteeing maximum safety for the smallest cars.

Pure performance. Pirelli is confirmed as the ideal partner for the most eagerly-anticipated sports cars at the Show. In the spotlight at the German event is the P Zero collection, an Ultra High Performance product line developed by Pirelli for the most prestigious and high-performance cars.

At Frankfurt this year, there was a contest between two super cars which replicate the challenge of the race track on the stands and on the road: the new Ferrari 458 Italia, a synthesis of technological innovation, creativity and Italian style and the McLaren MP4 12 C, the latest creation by the British manufacturer, which is distinguished by an even more streamlined profile.

A challenge of beauty, power and technology which finds the right partner in Pirelli P Zero, the most advanced product of the P Zero collection, innovative in its compounds, structure and tread pattern, chosen right from the launch on the market by all the high-performance sports cars.

“Made in Italy” was also represented by the Maserati-Pirelli partnership. In fact, under the spotlights of the Motor Show even the three flagships of the Maserati stable, Quattroporte, Granturismo and Grancabrio, came fitted for the occasion with Pirelli P Zero tires.

Pirelli PZero is also original equipment for Lamborghini. On show at the Frankfurt Motor Show, Murcielago will be fitted with P Zero Corsa tires. Designed with two different tread patterns, P Zero Corsa is the sportiest tire in the P Zero collection, designed to guarantee total grip on bends, under acceleration and braking. These features make it ideal for the racetrack and on the road in the most demanding conditions. Finally, the P Zero tire was also on display on the Gallardo and Gallardo Spider, the punchiest variant of the Lamborghini family.

P Zero also on the Aston Martin V12 Vantage, the Lotus Evora, the Bentley CTC, the SuperSport, the GT Speed, and the new Mulsanne.

P Zero Rosso, instead, for the Swedish Volvo and Saab cars present at the Show: Volvo XC 60, Volvo S80 Executive and Saab 9-3X chose the Ultra High Performance variant of the P Zero, which combines sportiness with extraordinary acoustic comfort thanks to the new tread pattern.

At the Frankfurt Show there’s also room for the Scorpion Zero Asimmetrico, which will be fitted on the Volvo XC 70 and XC 60 “R design”.

In a break with tradition, Saturday’s race will be a 2-¾ hour timed sprint instead of a 1,000 kilometer (9 hour) endurance race. It will be run on the same 4.486-mile, 24-turn road course outside of Salt Lake City that has hosted the Grand-Am Rolex Sports Car Series since 2006. Regardless of the race length, top Rolex Series teams and drivers know that the Pirelli P Zeros are up to the challenge.

“The Pirellis have been great this season,” said Darren Law, who was part of the winning No. 58 Brumos Porsche Riley Daytona Prototype team at this year’s Rolex 24 At Daytona. “We have had great reliability and no troubles. It has been a great move for the series to switch to the Pirelli P Zero tire and we look forward to racing on them again next season.”

The lengthy lap times but shorter overall race distance at Miller will put an emphasis on good team and tire strategies for Saturday’s race. The main strategy decisions may center on whether teams will double-stint their P Zeros – both in the Daytona and in the Acxiom GT classes. Time-saving double-stints are common in endurance races, just as they were during the three events previously run in Utah. However, that may not be the winning ticket in this weekend’s sprint-race format.

“Although Pirelli makes a good tire and this race is shorter than last season, it doesn’t really pay off for us to double stint tires in Utah,” said Law, who runs with personal backing from CDOC and Shock Doctor. “The track is long, with a lot of corners. But the length of the track allows enough time to complete a tire change without losing much track position.”

On the Acxiom GT front, many teams and drivers believe a standard sprint-race tire change rotation will play out. Kevin Roush and his sponsor Wheel Enhancement are returning to the No. 48 Marquis Jet/IPC/Total/Miller Barrett Racing Porsche GT3 and co-driver Bryce Miller after the duo drove in the team’s debut last month at Watkins Glen.

“With this Miller Motorsports Park event being a sprint race for the first time, a more standard tire strategy will likely play out where teams run on two sets of Pirellis, maybe three if it is really hot out there,” Roush said. “The tires have been holding up very well on the rear of the Porsches.”

Most teams can change four tires during a pit stop in less time than it takes to refuel their race cars.

“Since most teams can get a four-tire change accomplished prior to a three-quarters to seven-eighths load of fuel, it make sense to change tires and have the best possible grip going forward,” Roush said. “If we are talking about a shorter fuel stop, changing only a pair or a ’splash and go’ is certainly worth considering, as the Pirellis will easily hold up to the extra rigors brought by additional time.”

Only a pair of 2-¾ hour races remains on the 2009 Grand-Am Rolex Sports Car Series schedule. Following the Utah 250 is the season-ending race at Homestead-Miami Speedway, Oct. 10.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. For more information please visit www.us.pirelli.com.

Additional Agreement Signed with Italian Environment Ministry and Municipality of Beijing for Distribution of Particulate Filters in the Chinese Capital City

Beijing, 15 September 2009 – The Italian Ministry for the Environment, Land and Sea, the Ministry of Environmental Protection of the People’s Republic of China, and the Pirelli Group signed a protocol agreement for distribution of technologies for reduction of diesel vehicle emissions in China. The signing took place today in Beijing, in the presence of the Italian Minister, Stefania Prestigiacomo, Chinese authorities, and the Chairman of the Pirelli Group, Marco Tronchetti Provera.

The agreement is part of the environmental cooperation program launched by the two ministries in 2000, with implementation of more than 90 cooperation projects for containment of environmental impact through development and distribution of cutting edge Italian technologies.

The agreement foresees collaboration among the three parties in development of projects for distribution of filter systems for reduction of particulate emissions from diesel vehicles already in circulation (‘retrofit’) and introduction of technologies and advanced products, as the Pirelli products have been shown to be following tests and pilot projects already completed.

Technologies for containment of vehicle pollution represent one of the most promising markets in China, given the growing attention that the local institutions are reserving to environmental problems. A joint commitment by the Italian environment ministry and the Chinese environmental protection ministry will focus on the five provinces recently singled out by the Chinese government for adoption of measures to limit circulation of polluting vehicles, among which Shandong (the location of the Pirelli plant) alone counts more than 100 million inhabitants, for distribution of filter systems of Pirelli Eco Technology, as already done in Beijing.

The second protocol agreement signed today by the Italian Ministry for the Environment, Land and Sea, the Municipality of Beijing, and Pirelli Eco Technology to support installation of filters on polluting vehicles circulating in Beijing, is part of this commitment. The agreement follows the completion of a pilot project launched in 2008, which brought homologation of the filters produced by the Pirelli Group, thanks to their particular technological characteristics. The city of Beijing has already ordered a significant quantity of  Pirelli Eco Technology filter systems which will be fitted on buses in the capital city.