Cinturato P7 and P6, highlighted the market for ecology and performance
according to the Dekra and TÜV tests

The P Zero collection is confirmed by the new super cars as their preferred line of tire

Frankfurt, September 17, 2009. Pirelli’s Cinturato family of tires are recognized by the leading European certification bodies as the most ecological and safest line of tires on the market. In addition, the P Zero family have been confirmed as the favorite for high performance sports cars. And so it was – yet again – that Pirelli conquered the Frankfurt Show. The Milan-based group stood above the stands of the most prestigious cars and on the most eagerly-awaited models of the German show.

Green performance and safety. Dekra, one of the automobile sector’s leading independent certification bodies, and TÜV, the German certification body, agree that the Cinturato P6 and the Cinturato P7 are the tires that best match the needs of reducing the environmental impact of vehicle traffic, and of increasing safety.

From independently conducted tests, Cinturato P7 was clearly the best ecological tire in its category, thanks to reduced fuel consumption and hence, it’s reduced carbon monoxide emissions and its maximum levels of safety, particularly in the wet and dry. Cinturato P6, as well as seeing its ecological features confirmed in terms of savings and higher mileage was the safest tire in its category in all the tests performed: aquaplaning, road holding and braking on both dry and wet surfaces.

The most prestigious European certification bodies confirm the success of Pirelli’s commitment to Green Performance, that is to say the reduction of consumption and environmental impact, increasing at the same time performance connected with safety.

In particular, the P7 – launched this year and aimed at the medium- and high-end range – adds features associated with pure performance: comfort, driving pleasure, handling on bends and straight roads, precision on approaches to bends.

The Cinturato P7 cuts rolling resistance by 20% and energy consumption by 4%, knocks 30% off noise levels and reduces braking distance by up to two meters in both wet and dry conditions, using materials free of highly aromatic oils. Features which have made it the preferred tire for car makers’ new products.

Today, Cinturato P7 has been chosen for original equipment by Audi (A4, A4 Allroad, A5), Alfa Romeo (New 147), BMW (X1, 1 Series, 3 Series) and Volvo (S80, V70), Mercedes (E Class, S Class) for, a number of the newest and most prestigious models of the E Class were also present at the Frankfurt Motor Show.

The P6 is targeted for cars with small and medium-sized engines. Launched last year, Cinturato P6 is the first renewed tire in the Pirelli brand’s history. It is designed to guarantee ecology, energy saving and safety and has been greeted favorably by the market and specialists alike. The Cinturato P6 guarantees the maximum safety in all weather conditions. In particular, it preserves road holding on bends and in wet conditions, and above all reduces braking distance, guaranteeing maximum safety for the smallest cars.

Pure performance. Pirelli is confirmed as the ideal partner for the most eagerly-anticipated sports cars at the Show. In the spotlight at the German event is the P Zero collection, an Ultra High Performance product line developed by Pirelli for the most prestigious and high-performance cars.

At Frankfurt this year, there was a contest between two super cars which replicate the challenge of the race track on the stands and on the road: the new Ferrari 458 Italia, a synthesis of technological innovation, creativity and Italian style and the McLaren MP4 12 C, the latest creation by the British manufacturer, which is distinguished by an even more streamlined profile.

A challenge of beauty, power and technology which finds the right partner in Pirelli P Zero, the most advanced product of the P Zero collection, innovative in its compounds, structure and tread pattern, chosen right from the launch on the market by all the high-performance sports cars.

“Made in Italy” was also represented by the Maserati-Pirelli partnership. In fact, under the spotlights of the Motor Show even the three flagships of the Maserati stable, Quattroporte, Granturismo and Grancabrio, came fitted for the occasion with Pirelli P Zero tires.

Pirelli PZero is also original equipment for Lamborghini. On show at the Frankfurt Motor Show, Murcielago will be fitted with P Zero Corsa tires. Designed with two different tread patterns, P Zero Corsa is the sportiest tire in the P Zero collection, designed to guarantee total grip on bends, under acceleration and braking. These features make it ideal for the racetrack and on the road in the most demanding conditions. Finally, the P Zero tire was also on display on the Gallardo and Gallardo Spider, the punchiest variant of the Lamborghini family.

P Zero also on the Aston Martin V12 Vantage, the Lotus Evora, the Bentley CTC, the SuperSport, the GT Speed, and the new Mulsanne.

P Zero Rosso, instead, for the Swedish Volvo and Saab cars present at the Show: Volvo XC 60, Volvo S80 Executive and Saab 9-3X chose the Ultra High Performance variant of the P Zero, which combines sportiness with extraordinary acoustic comfort thanks to the new tread pattern.

At the Frankfurt Show there’s also room for the Scorpion Zero Asimmetrico, which will be fitted on the Volvo XC 70 and XC 60 “R design”.