Riccardo Cichi

Vice-President of U.S. Consumer Replacement Tire Sales
Pirelli Tire North America

Riccardo Cichi is Pirelli Tire North America's Vice-President of U.S. Consumer Replacement Tire Sales.  He joined Pirelli in 1989.

Cichi began his career at Pirelli as a Market Analyst/Customer Representative in Montreal, Canada. After moving to New Haven Connecticut he was promoted to Manager of Marketing Operations, later earning the new title of Director of Sales Operations.

Cichi assumed the position of Director of Marketing and Price Management, and was then promoted to Pirelli North America's Vice-President of Consumer Replacement Tire Sales.

A native of Rome, Italy, Cichi earned his undergraduate Bachelor of Arts degrees in economics and history from Concordia University in Montreal, Canada; and also earned a certificate of management from McGill University and an MBA from the University of New Haven in Connecticut.